Guide for roofing contractors

How to get roofing leads

Seven ways roofers generate more roofing leads, from free referrals to buying leads, and what each one costs you in time and money.

1. 1

   Ask every happy customer for referrals and reviews

   Your cheapest lead is the neighbor of a roof you just finished. Ask at final walkthrough, leave yard signs where allowed, and request a Google review while the crew is still on site.

2. 2

   Build out your Google Business Profile

   Homeowners searching "roofer near me" see the map first. Add your service area, real job photos, hours, and reply to every review.

3. 3

   Work neighborhoods after a storm

   After hail or wind, inspect streets in your territory, follow local permit and solicitation rules, and document damage with photos before talking insurance.

4. 4

   Rank your own website locally (SEO)

   Pages for each town and job type (replacement, repair, storm) help you show up when homeowners search. Expect it to take months, not days.

5. 5

   Partner with realtors, insurance agents, and inspectors

   Home sales and claims create roof work. A short list of trusted referral partners can send steady jobs.

6. 6

   Run ads with a cap

   Google and Facebook ads can work, but set a daily budget, track cost per signed job, and cut what doesn't close.

7. 7

   Buy leads from a lead provider

   Buying leads gets the phone ringing fastest. Ask any vendor how many roofers get the same lead, how fast leads arrive, and what happens with bad numbers.

Common questions